Creating An Icebreaker With Your Customers
Anne Obarski of Merchandise Concepts shares a quick, easy and effective way to make your customer service contagious with an ingenious use of name tags. For more information on Merchandise Concepts...
View ArticleEmail Marketing For Your Pet Business
As I discussed in depth at my recent Super Zoo University workshops, email marketing is alive and well! IF, you do it right. Emailing customers and potential customers from your Outlook or via Gmail...
View ArticleAn Interview with Jeff Ratner of Dave’s Soda & Pet City
Transcript An Interview with Jeff Ratner of Dave’s Soda & Pet City Conducted September 2011 Topic: Is Now a Good Time to Open a Pet Store? Q: What are the top 3 considerations for opening a...
View ArticleSuperZoo 2011 Workshop Preview
As I make last minute preparations to attend SuperZoo 2011 I think about some of the challenges that people in the pet busineass are faced with but at the same time I’m excited for some of the...
View ArticlePodcast Interview with Doug Poindexter of the World Pet Association
Doug Poindexter, President of the World Pet Association, started in the pet industry in 1969 working for a local independent retailer. The small independent store grew to a four store chain located in...
View ArticleSuper Zoo 2012 Preview
How to Use Email Marketing to Grow Your Pet Business It’s not too early to start thinking ahead to Super Zoo 2012! For the 6th year I’ll be returning to offer my workshops as part of Super Zoo U....
View ArticleWhy You Should Use YouTube to Sell Your Pet Product or Service
At the upcoming Super Zoo show in September I’ll be conducting a workshop on how to use video to market your pet service or pet business. There’s never been a more exciting time to get involved with...
View ArticleSuper Zoo University Preview for 2012
Will I see you there this year? Please stop by one of my workshops and say “Hi!”:
View ArticleKittens, Puppies and Babies, Oh My!
How Videos Can Help Grow Your Pet Business Having recently debuted our all-new presentation,”How to Grow Your Pet Businesses with YouTube,” at Super Zoo in Las Vegas this year, one of the more exciting...
View ArticleExpanded SEO Workshops at SuperZoo 2013
If you’re heading out to SuperZoo 2013 I hope you’ll make some time to join me for two, all-new, expanded workshops on Search Engine Optimization and how to attract more traffic and sales to to your...
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